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WhatsApp is the #1 channel for e-commerce customer relations in Morocco. Sendocki centralizes all your WhatsApp exchanges in the same dashboard as your orders — with Meta-integrated onboarding (no complex manual configuration), pre-approved templates, and automations triggered by your pipeline stages.
With WhatsApp in Sendocki, you see a customer’s complete history (all their orders + all their conversations) on one screen — no more copy-paste between WhatsApp Web and your back-office.
Sendocki uses a guided Meta installation flow — an embedded Meta window that handles all your WhatsApp Business account creation and verification without any technical key to configure manually.
1
Go to Connectors → WhatsApp
Main menu → Connectors → click on WhatsApp or “Add a WhatsApp number”
2
Click 'Connect via Meta'
The main button launches the guided Meta installation in a popup
3
Log in with Facebook
Connect to the Facebook account that manages / will manage your WhatsApp business (ideally an admin account)
4
Choose or create your Meta Portfolio
Select an existing portfolio (Business Manager), or create a new one during the flow
5
Choose or create your WABA (WhatsApp Business Account)
The WABA is the entity that hosts your WhatsApp number. Same: selection or creation
6
Enter the phone number
The number to link to your WhatsApp Business
7
Number verification (SMS or call)
Code received by SMS or call — enter in Meta
8
Configure your business profile
Business name, logo, description, hours — visible to your customers in WhatsApp
9
Sendocki finalizes the connection
The connector switches to “Active” status. You can start sending / receiving messages
Total duration: ~10-15 minutes if all prerequisites are in place. 20-30 minutes if you need to create the portfolio + WABA in parallel.
If the Meta connection fails (popup closed, timeout, Meta error), Sendocki displays a clear message to retry. You can relaunch the process as many times as needed.
Meta templates are pre-approved messages you can send proactively to your customers (status notifications, reminders, confirmations). Without an approved template, you can only reply to customers who wrote to you in the last 24 hours (Meta conversation window).
1
Go to Message templates
Main menu → Message templates (or /templates)
2
Sendocki offers ready-to-use templates
Common templates: order confirmation, shipment, delivery, COD reminder, etc.
3
Customize the text (optional)
Adapt the wording to your brand. Variables available: {{customer_name}}, {{order_number}}, {{amount}}, etc.
4
Submit to Meta for approval
Meta validates in 1-48h (often a few hours). Status visible in Sendocki: PENDING → APPROVED / REJECTED
5
Approved template → usable
You can send it manually from a conversation, or use it in an automation
Templates rejected by Meta are often due to overly direct commercial text or unusual emojis. Sendocki indicates the reason for rejection and suggests fixes.
Sendocki allows you to trigger automatic sending of a WhatsApp template at each pipeline stage change (the pipeline you configured — see Create your pipeline).
Customer service conversation (initiated by customer): free
Sendocki shows costs in real time in your billing dashboard.
Can my old WhatsApp Business app number be used?
Yes, but the migration to WhatsApp Business API (done during Sendocki onboarding) disables the WhatsApp Business app on your phone for this number. If you want to keep the app for personal or parallel commercial use, use another number for Sendocki.
Do my collaborators need WhatsApp installed?
No — all management is done from the Sendocki interface in the browser (or installed PWA). No WhatsApp app to install on collaborator side.
What happens if I don't renew my Sendocki subscription?
Your WhatsApp Business number remains yours at Meta (the WABA is on your Business Manager, not ours), but you lose access via Sendocki. You can reconnect it to another WhatsApp Business API-compatible tool.
How many templates can I create?
Meta limits per WABA (typically 250 templates max per category). For 99% of Sendocki merchants, you’ll be very far from this limit.
Can an order trigger multiple templates?
Yes — you can configure multiple automations on the same pipeline stage (e.g., 1 template to the customer + 1 template to the driver). But watch out for cost (each initiated conversation is charged).
How does the auto-attribution to the right order work?
When a customer writes to you, Sendocki searches your database if this phone number is associated with a recent order. If yes → conversation attached to that order. If no → orphan conversation, manually attributable by your team.