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Template Automation is the Sendocki mechanism that:
  1. Sends a WhatsApp message automatically when an order arrives at a specific stage of your pipeline
  2. Reacts to customer response (button click, message) to move the order forward in the pipeline
All in a few clicks in Sendocki, without code and without technical configuration.
Our obsession: automation must stay simple to understand, simple to create, simple to debug. No 50-node workflow builder. 1 pipeline stage + 1 template = 1 automation.

The idea in one sentence

When an order arrives at stage X, send template Y. If the customer clicks a button, move the order to the corresponding stage. If no answer after N hours, switch to the fallback stage.
That’s the entire mental model. Nothing more.

Why it’s useful

Save time

No more manually sending every confirmation, every follow-up, every reminder

Reduce oversights

An order that moves to “Shipped” → the customer is notified automatically, every time

Move the order forward automatically

The customer clicks “Confirm” in the WhatsApp → the order moves to “Confirmed” on its own

Recover silent customers

No reply after 24h → automatic switch to “Unreachable” stage

Concrete examples

SituationWhat the automation does
Order moves to “To confirm by call”Sends “Order confirmation” template with Confirm / Cancel buttons
Customer clicks “Confirm”The order automatically moves to “Confirmed” stage
Customer clicks “Cancel”The order moves to “Cancelled” stage
No response after 24hThe order switches to “Unreachable” stage
Order moves to “Shipped”Sends “Your order is on the way” template with tracking number

Why our approach is different

Most automation tools ask you to build a complex workflow: connected nodes, nested branches, multiple conditions. Result: only a technical admin can create or modify them. Sendocki made the opposite choice: one automation = one template send at a pipeline stage. The rest (buttons, response wait, fallback) is integrated in the same screen, as simple choices.
Classic workflow builderSendocki Template Automation
Build a workflow with nodes1 template + 1 pipeline stage + a few options
Learn a condition syntaxChoose from lists
Several actions to chainThe template and its buttons do everything
Reserved for technical adminsAccessible to all managers
Hard to debugClear history: sent / read / replied / expired

How it fits with other modules

ModuleRole
PipelineDefines the stages your orders go through
Message templatesThe Meta-approved WhatsApp messages you send
Template AutomationThe bridge between the two: “when the order arrives here, send this template”
Send historySee what happened: sent, read, replied, expired, failed

What you’ll learn

How it works

The trigger, delay, buttons and timeout

Create an automation

The form in a few fields

Ready-to-use examples

Typical Morocco COD cases, ready to apply

Track sends

See history, understand failures