The indicators at the top
Active products
How many products (and variants) generated orders.
Star product
Your best seller over the period.
At-risk product
The product with the most worrying return rate.
Gross margin on delivered
Your margin on delivered products (if your costs are filled in).
The analyzed catalog
A table details each product (and its variants): orders, quantity, revenue, delivery rate, return rate, margin and a visual risk indicator. You can search for a product and expand its variants.| Risk color | Reading |
|---|---|
| 🟢 Green | Low return rate — all good |
| 🟠 Orange | To watch |
| 🔴 Red | High return rate — to fix |
| ⚪️ Gray | Too few orders to conclude |
The margin shows only if the cost of your products is filled in. If the catalog is incomplete, the indicator flags it for you rather than showing a wrong figure.
Volume vs revenue
Two rankings side by side: your products by volume sold and by revenue. The gaps are instructive:Sold a lot, little revenue
Check the return rate or the margin: a best-seller that comes back a lot can cost more than it brings in.
Sold little, high revenue
A premium product to push more: it pays off big per order.
At-risk products
A list isolates the products whose return rate exceeds a high threshold (above a minimum order volume, to stay reliable), from the riskiest to the least risky.Sales pace
For a chosen product, two grids show when it sells: by day of the week and by time slot (night, morning, afternoon, evening). Ideal for timing your campaigns and follow-ups at the right moment.What’s next?
Product catalog
Manage your products and their costs
Finance
See the impact on your overall margin