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Analytics is your in-depth analysis room. Where the Dashboard answers “how am I doing?” at a glance, Analytics answers “why?”: it breaks down your orders, your deliveries, your products, your team and your finances to help you decide.
Analytics page and its tabs

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The six tabs

Trends

Your key indicators on one screen, with the change versus the previous period.

Orders

Lifecycle, sources, failure reasons and at-risk orders.

Deliveries

Performance by city and by carrier, delivery vs return.

Products

Catalog, at-risk products, margin and sales pace.

Team

Performance of your confirmation and delivery agents.

Finance

Revenue, costs, net margin and cash collection.

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Analytics or Dashboard?

DashboardAnalytics
What it’s forThe daily pulse, at a glanceIn-depth analysis, to understand
Question”How am I doing?""Why, and what should I do?”
Level of detailThe essential KPIsBreakdown by city, product, agent, reason
Start with the Dashboard to take the temperature, then open Analytics when a number catches your eye and you want to dig deeper.

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Filters common to all tabs

Period

Choose the date range to analyze (today, last 7 days, 30 days, or a custom range).

Granularity

Display your curves by day, week or month depending on how far back you want to look.

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How to read your numbers correctly

In Analytics, your orders are grouped by creation date: when you analyze a period, you’re looking at the orders created during that period, and what has become of them since.
Two reading logics coexist, and that’s normal:
  • Delivery, Returns, Cancelled, Delivered revenue reflect the current state of those orders (where they stand today).
  • Confirmation counts any order that was confirmed at least once, even if it was cancelled afterwards.
This nuance avoids underestimating the confirmation work while keeping a realistic view of deliveries.

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What’s next?

Trends

Start with the summary view

Dashboard

The daily pulse